Logo animation is essentially taking a ‘static’ logo, breaking it into parts, and having those parts animate together – breathing new life into the idea of logo design, and giving your digital brand toolkit more punch than ever before!
Animated Logos Hold Viewers Attention
While businesses benefit from the fact that people are consuming more and more online content, they may struggle to hold the attention of potential customers. The information habits of consumers are trending toward instant gratification. If your company is utilizing video content, you are already ahead of the game. Brands that embrace video media demonstrate more success driving website conversions than those that do not. Using animated logos in video content takes this idea one step further. If video content can capture the attention of consumers, imagine how adding an animated version of your logo to that content could enhance your entire presentation.