Fleet signage pricing works a little differently to a single vehicle wrap, because two extra questions come into play: how many vehicles are you doing, and are they all the same? Here's what actually drives the cost.
1. Coverage level
The same three tiers apply per vehicle as they do for a single wrap:
- Cut vinyl lettering — name, logo and contact details on the doors. The most affordable, and still very effective for a work van seen around the same suburbs every day.
- Partial wrap — printed graphics across part of the vehicle, with factory paint still showing through. Strong visual impact for a moderate cost increase.
- Full wrap — the whole vehicle covered in a consistent brand livery. The most material and labour, and the strongest result for a fleet that wants every vehicle looking identical.
2. Fleet size
Per-vehicle cost typically comes down as the fleet grows, because design work is done once and reused, and production runs more efficiently across several vehicles at a time. A single van and a ten-vehicle fleet are very different pricing conversations even at the same coverage level.
3. Vehicle type and size
A small hatchback or ute takes less material and time than a Hiace, a truck or a trailer. Vehicle shape matters too — box trucks and vans with flat panels are generally quicker to sign than vehicles with heavy curves, recessed handles or complex body lines.
4. Reflective and compliance markings
Larger commercial trucks and trailers can have specific retroreflective marking requirements under NZTA rules, separate from branding. If your fleet includes heavier vehicles, this is worth raising early, since it's a functional safety requirement as much as a design one.
5. Design consistency across the fleet
A layout that's designed once to work cleanly across different vehicle types and sizes in the fleet — vans, utes and trucks all reading as the same brand — takes more design time upfront than signing a single vehicle, but pays off every time a new vehicle is added later.
So what should you budget?
We don't publish fixed prices, because quoting a fleet without knowing the vehicle mix and coverage level would be a guess. As a general shape: lettering sits at the affordable end per vehicle, partial wraps in the middle, and full wraps at the top — with the per-vehicle cost improving as the fleet gets larger.
Send us the vehicle types and how many you're doing, and we'll come back with real numbers — usually within one business day.
One more thing worth knowing
A signed fleet is moving advertising that's already on the road doing its job — every vehicle at every job site, every day, with no ongoing media spend. Measured per impression over the life of the signage, it's one of the more cost-effective forms of local advertising a trade or logistics business can buy.