Flat printed signage works well in daylight and stops working the moment the sun goes down. Dimensional and illuminated signage doesn't have that problem — the letters themselves catch light and cast shadow during the day, and light up on their own after dark. It's a step up in cost from a printed panel, and for a primary shopfront identifier it's usually worth it.
What we build
- Channel letters — individually fabricated dimensional letterforms, lit or unlit, mounted directly to the fascia.
- Face-lit & halo-lit letters — face-lit throws light straight out through the letter face; halo-lit throws a glow around the letter's edge onto the wall behind it. Many shopfronts combine both for depth.
- Backlit acrylic panels — evenly lit panel signage for logos, menus and larger illuminated displays.
- LED modules & drivers — sized and wired for the sign's dimensions, with power and switching planned before fabrication starts, not worked around afterward.
Cut and fabricated in-house
We own our CNC router and CO2 laser cutter, so dimensional letterforms are cut to your exact brand typeface rather than substituted for the nearest stock font. That also means faster turnaround and tighter tolerances than sending the job out to a third-party cutter — the same team that designs the sign fabricates it.
Materials matched to the install
Acrylic, aluminium composite, timber and various composites are chosen around whether the sign is lit or unlit, indoors or outdoors, and how it needs to survive Auckland's weather. Illuminated signage adds electrical and waterproofing considerations that unlit dimensional letters don't have, so we plan the mounting and cable routing as part of the design, not as an afterthought once the letters are cut.
Where this fits with building signage
3D and illuminated letters are usually one part of a wider shopfront package — see our building & shopfront signage page for how fascia signage, pylon signs and full shopfront planning fit together.
